1931 Saturday Evening Post

How to be a Professional Gluey Paste Salesman in Ten (or maybe eleven) Easy Steps!

Linda Vernon Thrift Store Finds , , , , , , , , , ,

Hello Dear Readers.  As you may remember earlier this week, we were discussing some ads that appeared in an 81-year-old Saturday Evening Post such as this one for Gluey Paste:

I am happy to report, that I have done some extensive research this week into the exciting, fast-paced Gluey Paste industry and needless to say did not come up empty handed.

Have you often dreamed of living the glamorous life of a Gluey Paste Professional Salesman or woman but cried yourself to sleep each night thinking it would be impossible?

Well, Dear Reader, you can now turn those tears of sorrow into tears of joy in ten (or maybe eleven) easy steps!

How to Be A Successful Gluey Paste Salesman in Ten (or maybe eleven) Easy Steps!

Step One:

As a  Gluey Paste Professional Salesman, you will begin any successful sales call by shaking the hand of the potential Gluey Paste customer and greet him by saying, “How do you do, Mr. Smith.”

Step Two

The salutation should be immediately followed by noticing a smudge on Mr. Smith’s elbow and offering to wipe it off — the act of which will quickly bond Mr. Smith to you, the Professional Gluey Paste Salesman.

Step Three:

Uh oh.  It looks like you, as the Professional Gluey Paste Salesman, might have inadvertently bonded yourself to Mr. Smith literally.

Do not be alarmed as this happens more often than not. However, it is of the utmost importance that you, as the Professional Gluey Paste Salesmen, remain calm and under no circumstances let Mr. Smith know what has just transpired.

Step Four

Assuming a nonchalant air, casually turn around so that you and potential customer, Mr. Smith, are facing in the same direction.

This might be a good time to introduce an interesting topic of conversation, such as: “How ’bout them Yankees?”  A question that will keep Mr. Smith so busy thinking, he’ll undoubtedly fail to notice that he  is glued to you, the Professional Gluey Paste Salesman.

Step Five

Next, you must inch Mr. Smith in the direction of the washroom with the eventual outcome of washing the glue off each of you.

However, in order to get Mr. Smith to cooperate fully without being the wiser,  you simply explain that as the Professional Gluey Paste Salesman, you are very interested in the equipment in the washroom to see if it correlates with the amount of glue a potential customer such as Mr. Smith is likely to purchase.

Step Six

Should you, as the Gluey Paste Professional Salesman, suddenly trip and land in the manner pictured above, calmly explain to Mr. Smith that you are practicing your moves for an audition later in the afternoon with the Flying Wallenda’s.

Mr. Smith will not only understand-; he’s very likely to be impressed with your well-rounded personality.

Step Seven

This is the most precarious time in any successful sales call for both you, the Professional Gluey Paste Salesman, and your potential customer, Mr. Smith.

While you are struggling to get things “back on track”, it is recommended that you  belt out a rousing rendition of Camp Town Racers since it has been scientifically proven that the singing of Camp Town Racer’s puts people in the mood to buy glue.

Step Eight

Once you have managed to unstick your hand from Mr. Smith’s elbow, next stick your hand onto Mr. Smith’s knee.

Step Nine

Now, of course, it is just a matter of “walking” Mr. Smith over to a chair so that he can sit down and sign the purchase agreement for upwards of 14 cases of Gluey Paste!

Step Ten

Be careful here because this is often the critical moment in which Mr. Smith is likely to get cold feet causing you to have wasted the entire morning without getting any sales commission.  Therefore you must be prepared to put some serious sales pressure on Mr. Smith.

Step Eleven: 

( Please note this step is only to be used should steps one through ten fail to produce a sale.)

If Mr. Smith still refuses to “come around” after utilizing steps one through ten, pull out the stops by pulling out your Gluey Paste Company issued Smith and Wesson revovlver.

Not only will Mr. Smith’s status be instantly upgraded from potential customer to loyal customer, you’ll be well on your way to experiencing the exciting lifestyle of a world-class Gluey Paste Professional Salesman!

Until next time . . . I love you

Vintage Ads from the Great Depression or “Are You Gonna Eat the Rest of Your Paste?”

Linda Vernon Thrift Store Finds , , , , , , , , , , , , , , , ,

1931 Saturday Evening Post

Last night, I was browsing through this 81 year-old Saturday Evening Post (I’m trying to catch up on my reading), when I came across this ad:

This ad states that in 1931,  Gluey Paste was used in over half of schools in the United States.  It doesn’t say what the other half used,  I’m guessing Pastey Glue.

And since it was the Great Depression,  it’s also probably safe to assume  that whether it was Gluey Paste or Pastey Glue — it was certainly the favorite breakfast choice for United States school children everywhere.

Underneath that ad was this happy thought:

Dr. Scholl's SolvexAs the ad so carefully blurts out, if your feet (and toes) are itchy you, could have anything from Athlete’s Foot to Gym Foot — maybe even going so far as to have contracted a case of Golfer’s Itch which is apparently a subsidiary itch of the athlete or the person who frequents a gym.

The ad also mentions ringworm right after mentioning
Golfer’s Itch.  So apparently back in 1931, it was common place to contract ringworm while golfing.

Of course, it was nothing to worry about since Dr. Scholl’s Solvex could be used as a remedy and purchased for a buck.  And if that didn’t work, you could always steal some Gluey Paste or Pastey Glue off some United States School children and give that a go.

And of course, what man could hold his head up in public without:

Apparently in 1931, there were two ways to wear one’s hair.  Brushed or Well Brushed.  The pinnacle to which one could aspire hair-wise in 1931, was to have “well brushed hair all the time,” in addition to a “healthy scalp” (Apparently a healthy scalp wasn’t a given and there were a profusion of unhealthy scalps to be encountered at every turn that one must politely ignore.) 

The ad goes on to imply that in order to get both well brushed hair all the time AND a healthy scalp simultaneously, one must pour liquid hair dressing on one’s head taking great care to smell it first. 

If it was unscented it went on the head-; if  it was scented it went on the head of lettuce.

It goes without saying, of course, that said wearer should thoroughly saturate the hair and scalp in order to get that freshly applied “oily glow” hence the catchy name: Glo-co! 

So there you have it, Dear Reader!  And what did we learn today?  Let’s review in case you suddenly find yourself whisked away to the Great Depression:

  1. We learned that in 1931, Pastey Glue and Gluey Paste were an important part of every child’s breakfast.
  2. We learned that in 1931, if you didn’t have ringworm, you probably weren’t a very good golfer.
  3. We learned that in 1931, men with oil dripping down the back of their necks had healthy scalps.

Until next time . . . I love you

How to be a Professional Gluey Paste Salesman in Ten (or maybe eleven) Easy Steps!

Linda Vernon Thrift Store Finds , , , , , , , , , ,

Hello Dear Readers.  As you may remember earlier this week, we were discussing some ads that appeared in an 81-year-old Saturday Evening Post such as this one for Gluey Paste:

I am happy to report, that I have done some extensive research this week into the exciting, fast-paced Gluey Paste industry and needless to say did not come up empty handed.

Have you often dreamed of living the glamorous life of a Gluey Paste Professional Salesman or woman but cried yourself to sleep each night thinking it would be impossible?

Well, Dear Reader, you can now turn those tears of sorrow into tears of joy in ten (or maybe eleven) easy steps!

How to Be A Successful Gluey Paste Salesman in Ten (or maybe eleven) Easy Steps!

Step One:

As a  Gluey Paste Professional Salesman, you will begin any successful sales call by shaking the hand of the potential Gluey Paste customer and greet him by saying, “How do you do, Mr. Smith.”

Step Two

The salutation should be immediately followed by noticing a smudge on Mr. Smith’s elbow and offering to wipe it off — the act of which will quickly bond Mr. Smith to you, the Professional Gluey Paste Salesman.

Step Three:

Uh oh.  It looks like you, as the Professional Gluey Paste Salesman, might have inadvertently bonded yourself to Mr. Smith literally.

Do not be alarmed as this happens more often than not. However, it is of the utmost importance that you, as the Professional Gluey Paste Salesmen, remain calm and under no circumstances let Mr. Smith know what has just transpired.

Step Four

Assuming a nonchalant air, casually turn around so that you and potential customer, Mr. Smith, are facing in the same direction.

This might be a good time to introduce an interesting topic of conversation, such as: “How ’bout them Yankees?”  A question that will keep Mr. Smith so busy thinking, he’ll undoubtedly fail to notice that he  is glued to you, the Professional Gluey Paste Salesman.

Step Five

Next, you must inch Mr. Smith in the direction of the washroom with the eventual outcome of washing the glue off each of you.

However, in order to get Mr. Smith to cooperate fully without being the wiser,  you simply explain that as the Professional Gluey Paste Salesman, you are very interested in the equipment in the washroom to see if it correlates with the amount of glue a potential customer such as Mr. Smith is likely to purchase.

Step Six

Should you, as the Gluey Paste Professional Salesman, suddenly trip and land in the manner pictured above, calmly explain to Mr. Smith that you are practicing your moves for an audition later in the afternoon with the Flying Wallenda’s.

Mr. Smith will not only understand-; he’s very likely to be impressed with your well-rounded personality.

Step Seven

This is the most precarious time in any successful sales call for both you, the Professional Gluey Paste Salesman, and your potential customer, Mr. Smith.

While you are struggling to get things “back on track”, it is recommended that you  belt out a rousing rendition of Camp Town Racers since it has been scientifically proven that the singing of Camp Town Racer’s puts people in the mood to buy glue.

Step Eight

Once you have managed to unstick your hand from Mr. Smith’s elbow, next stick your hand onto Mr. Smith’s knee.

Step Nine

Now, of course, it is just a matter of “walking” Mr. Smith over to a chair so that he can sit down and sign the purchase agreement for upwards of 14 cases of Gluey Paste!

Step Ten

Be careful here because this is often the critical moment in which Mr. Smith is likely to get cold feet causing you to have wasted the entire morning without getting any sales commission.  Therefore you must be prepared to put some serious sales pressure on Mr. Smith.

Step Eleven: 

( Please note this step is only to be used should steps one through ten fail to produce a sale.)

If Mr. Smith still refuses to “come around” after utilizing steps one through ten, pull out the stops by pulling out your Gluey Paste Company issued Smith and Wesson revovlver.

Not only will Mr. Smith’s status be instantly upgraded from potential customer to loyal customer, you’ll be well on your way to experiencing the exciting lifestyle of a world-class Gluey Paste Professional Salesman!

Until next time . . . I love you