Flipping Through The Slightly Creepy Seventies


Welcome,  Dear Readers, to the weekend here at the blog! And because it’s Saturday,  we’re just going to kick back, drink some coffee, and flip (or flick if you’re from the UK) through old magazines from history’s  easiest decade to make fun of — the slightly creepy seventies!

Bettter Homes and Gardens 1976
Today we’ll be looking through a Better Homes and Gardens from 1976,

Let’s turn to the page, shall we

Look Younger for your Kids

Happily here’s a problem I’ve never had.  Wanting to look younger for my children.  Who wants to look young for their children?  I just figure as long as my appearance doesn’t embarrass them, they probably won’t ever notice how  young (or old) I look.

And how did slightly-creepy seventies mom stay looking young for her kids?  Well, by washing dishes by hand that’s how!

Ivory Soap
Back in the seventies, it didn’t matter if you face looked old as long as your hands looked young

Back in the seventies, having young-looking hands  was really a big deal.  Nobody cared about your face so much, but,  boy oh boy,  if your hands looked old, it was all over sister!   And the best way to keep your hands looking young  was to sell your automatic dishwasher and wash all your dishes by hand using Ivory liquid dish soap.

Well this is an interesting headline:

Slightly-Creepy-Seventies Cookware that was smarter than some women
Slightly Creepy Seventies Cookware that knew more than it was telling

Apparently back in the Slightly-Creepy Seventies,  only ‘most women’ were better cooks than their cookware.  There must have been some women wandering around the slightly creepy seventies whose cookware could cook better than they could.  How embarrassing!  I only hope their kids didn’t think their hands looked old –or they would have been sailing down the Slightly Creepy Seventies Creek without a paddle.

Slightly Creepy Seventies Tool
Slightly Creepy Seventies Tool

Okay, I’m not even exactly sure what a tool is, Dear Readers, but I’m pretty sure the guy in this picture represents The Quintessential Slightly Creepy Seventies Tool.

What?!  No!!

Ethel Mertz

Our beloved Ethel Mertz as Maxine the Coffee Lady?  That’s just straight-up I Love Lucy blasphemy!   I think you’ll agree, Dear Readers, it’s this kind of  bizarre strangeness that makes the Slightly Creepy Seventies, slightly creepy.

Well that and stuff like this too:

Floor Covering

Apparently it wasn’t enough just to have ugly tile on your floors in the slightly creepy seventies, they had to go and make little sticky linoleum tiles that looked just like  your ugly floor so  you could stick them on your walls and on your cupboards and on your furniture and on your cat.

Which is probably why more people went blind from staring at ugly tile than at any other time in our nation’s history.  And, perhaps not coincidentally,  more people were happy to have gone blind than at any other time in our nation’s history.

Here’s some  slightly creepy seventies towel folding:

Folding Towels weird
There is no way those towels are going to fit in that basket

I’m sorry Slightly-Creepy Seventies  housewife lady but that is a stupid way to fold towels  in any decade!  (But if it’s any consolation your hands do look young — what we can see of them anyway.)

Remember these?

Notes

They were called notes.  And it was the way people kept track of their activities and whatnot in the Slightly-Creepy Seventies  before there were smart phones and text messages.

And they didn’t work very well either:

One Day Early

Whoops!   Somebody didn’t read their slightly creepy seventies notes!

And finally, let’s end on this little bit of slightly creepy seventies fashion:

Captain and first mate t-shirts

Okay, I can’t actually prove it, but what do you want to bet this couple with their matching Captain ‘N First Mate  t-shirts are the proud parents of The Quintessential Slightly Creepy Seventies Tool.   Oh, and  you’ll notice they’re also  hiding their hands.  Apparently they have an electric dishwasher.

Well, I’m afraid I’m going to have to close the magazine now, Dear Readers, as there is only so much of the slightingly creepy seventies we can take in one sitting!

Until next time . . . I love you

16 thoughts on “Flipping Through The Slightly Creepy Seventies

  1. these are so wild and i love looking back, the ads are always as creepy as the articles were. and that was my era. yikes! great post linda ) beth

  2. I need more, Linda. I need my childhood explained. Why did I sniff fresh vinyl? Why did flares look so great the first time round but then… oh…the voices in my head….

    • What? You mean to tell me all this time we were supposed to be sniffing the vinyl. Well that explains a lot. It sounds like you were the only person who actually enjoyed the seventies the way they were meant to be enjoyed. (I think they’re coming out with an antibiotic for those voices, it’s a voice that tells the other voices to shut up — if that’s any consolation.)

      • Do you remember those erasers shaped like Mickey Mouse that we used to fit on the tops of our pencils? One sniff and my math lesson flew by like a scene out of The Matrix.

        • Ahahaha! We didn’t have those erasers, unfortunately. The only special powers our pencil erasers had was that they made pencil lead disappear, but oddly nothing happened when you sniffed them — try as we might . . .

  3. Looking young is often equated with looking “hot.” So you are right to question the veracity of this desire. Set the creep meeter on 11.

    Poor Ethel. She has bills to pay, too, I suppose. You’d think Lucy would help her out. Lucy was LOADED with cash.

    Never mind the towels. Look at those PANTS.

    What’s that on top of the First Mate’s head? Is an animal taking a nap there?

    • Haha! Oh I love “set the creep meter on 11! HA! And you’re right that first mate’s hairdo has a guinea pig incorporated into it (as we as was the fashion of the day). I’m just thanking my lucky stars that that Young Looking Mom wasn’t wearing Towel Folding mom’s pants — the creep meter would have registered tilt.

  4. Here’s something you may not know. You remember the Stepford Wives, the original movie. Well, when they move to the town and the first creepy lady they meet hosting a party is played by Nanette Newman who later went onto front TV commercials for washing up liquid with the jingle, “Hands that do dishes can feel soft as your face with mild green Fairy liquid” Maybe The Stepford Wives wasn’t so far fetched.

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